HATANAKA produces an ‘industrial arts food model’ or fake food in a self-supporting factory in Tokorozawa, Saitama.
We make fake food, which creates the feeling of wonderful taste by visually appealing to the customers. Our fake food is extremely high quality and professionally made.
We started making not only custom made products but also ready-made products for online shop.
We ship Worldwide.
Corporate Profile
| Company Name | HATANAKA Co., Ltd. |
| establishment | May 4, 1965 |
| Capital | 10 million JPY |
| Top management | Norihito Hatanaka |
| Location | 748-4 Yamaguchi, Tokorozawa, Saitama 359-1145, Japan |
| TEL | +81-4-2923-8131 |
| FAX | +81-4-2928-5326 |
| Services provided | produces and sell an ‘industrial arts food’s model’ or fake food fake food, materials for show window, accessories |
Corporate History |
| 1965.5 | HATANAKA Co., Ltd. Established |
| 2010.10 | Guerilla restaurant “Lost Tongues” by Ayako Suwa_food creation
Cooperate on Installation |
| 2011.4 | Online Store 「fake food HATANAKA」 Open
It started sales of Fake Food Accessories under the brand name ‘FAKE FOOD HATANAKA’. |
| 2011.6 | SWAROVSKI × Hello Kitty Objet d’art Project by Ayako Suwa
Cooperate on Product |
| 2012.4 | Häagen-Dazs × Asami Kiyokawa Collaboration Objet d’art
[6 SWEET FAIRIES]Cooperate on Product |
TV / Radio / Books / Web News |
| 2013.3 | narinari.com (Japan) rocketnews24.com ohgizmo.com Bild TRENDENCIAS The Daily Beast G1-Planeta Bizarro Cosmopolitan incrediblethings FOODBEAST Trend Hunter Douban clothic niusnews THE ASIA_N Extra.cz UFUNK DozoDomo Women.Kapook proud2bme she.be foodiggity 24sata fuckyeah Antidepresivo |
| 2013.4 | Excite Bit ‘KONETA’ BIGLOBE NEWS web R25 JFN radio – OH! HAPPY MORNING El País |
| 2013.6 | newspaper Tokyo Shinbun TBS radio ‘Stand by TAKERO MORIMOTO’Nikkei Marketing Journal TBS ‘SUKKIRI’ |
| 2013.7 |